Oct 26 2026 | 6:30 PM – 8:00 PM (CET) | Virtual event
YOU already have expertise.
Can the right people see it?
personal branding isn't about becoming louder.
it's about becoming easier to understand, remember and trust.
your problem isn’t expertise. It’s visibility.
Sound familiar?
#1
struggle to explain what you want to be known for
#2
hesitate before publishing or expressing an opinion
want more opportunities but don’t have a system for becoming discoverable
#3
feel uncomfortable promoting your work
#4
watch more visible professionals and wonder what they are doing differently
#5
want more opportunities but don’t have a system for becoming discoverable
01 CLARITY
A clearer understanding of what may be stopping you from becoming visible.
You’ll leave with
02 DIRECTION
A clearer idea of what you want to be known for — and how to communicate it.
03 NEXT MOVE
A practical visibility action you can start implementing immediately.
We will talk about 2
sides of visibility
01
The psychology of visibility & being seeN
with Jiayao Chen
02
The strategy of
self-marketing
with Olena Pokalchuk
-
Why being visible can feel risky — even when you want more opportunities
-
Fear of judgement, comparison and “what will people think?”
-
Perfectionism, overthinking and waiting until you feel ready
-
Why success can feel just as uncomfortable as failure
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Confidence vs action: what actually needs to come first
-
Why great work does not always “speak for itself”
-
How to make people understand what you’re actually good at
-
What to communicate when you feel like everything has been said
-
How to promote yourself without sounding overly self-promotional
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How visibility turns into career, business and partnership opportunities
Oct 26 2026 | 6:30 PM – 8:00 PM (CET) | Virtual event
Bring a notebook. The last part is hands-on.
90 minutes, live
0–5 min
Opening. How many opportunities do we say we want while avoiding the actions that would make us easier to discover?
5–25 min
The internal side. Jiayao on fear, comparison and why we wait to feel ready.
25–50 min
The external side. Olena on positioning, repetition, channels and opportunities.
50–60 min
Joint discussion. Can you build a strong brand without becoming a content creator?
60–90 min
Practical exercise + Q&A. What do I want to be known for? What am I avoiding? What's my one action this week?
professional visibility is a journey.
this webinar helps you navigate internal barriers and master external strategies so people see the value you already bring.
Is it for you?
This is for you if
-
You have 4–5+ years of professional experience and feel your visibility does not reflect your expertise.
-
You want to become known for something specific.
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You want more opportunities: career growth, consulting, speaking, mentoring, partnerships or business.
-
You have valuable ideas but struggle to communicate them consistently.
-
You want visibility without becoming a full-time content creator.
This is not about
- Becoming a full-time content creator or influencer.
- Using aggressive sales tactics or clickbait.
- Faking confidence or "fake it until you make it" advice.
- Quick hacks that don't respect your professional integrity.
Meet the speakers
Jiayao Chen
Founder of The Unnoticed Studio
Evidence-based mental wellness coach for ambitious people.
NBHWC- and Headspace-certified, she combines psychology and behavioural science to help founders and high achievers find clarity, resilience and momentum.
95 out of 100 people leave a single session clearer on what to do next.
View on LinkedIn
Olena Pokalchuk
Founder of twotwo,
CMO · Marketing Strategist · Personal Branding Mentor
with 8+ years in marketing, has worked with 40+ companies across 10+ industries and mentored 110+ professionals and students.
work focuses on personal branding, professional visibility and turning expertise into real career and business opportunities.
founder of twotwo, an educational ecosystem focused on personal branding and opportunity design. Olena helps experienced professionals turn their expertise into clearer positioning, stronger visibility and new career and business opportunities.
Oct 26 2026 | 6:30 PM – 8:30 PM (CET) | Virtual event
Часті запитання
Join ambitious professionals who are building visibility, reputation and new opportunities.